Director of Web Technology & Application Innovation
51-262 Kekio Rd
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Director of Web Technology & Application Innovation Jobs in Dallas, TX. Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. Academic Partnerships has a new opportunity for a Director of Web Technology & Application Innovation, to join our Digital Marketing Team in downtown Dallas.. This is a senior position that will play a key role in implementing the WordPress digital experience, defining digital marketing technology strategy, ensuring effective web publishing platforms and software applications are available to the Digital Marketing team, and projects are completed on time and under budget.. This position will engage with both technical and non-technical stakeholders in order to drive projects that will allow the overall business to efficiently grow at scale via efficient processes and automation.. Responsibilities Include:. Create and manage publishing projects that support the organic digital strategic plan. Support the content publishing strategy in alignment with overall digital marketing objectives. Allow for personalization of published content in order to appeal to target segments throughout purchase decision process. Collaborate with other team leads to efficiently distribute organic content for retargeting purposes. Optimize content publishing to improve SEO rankings. Enable efficient backlink development processes via software applications. Drive backlink development via business partnerships and aggregator relationships. Define requirements for automation projects that support business growth at scale. Oversee DXP build and implementation; Manage migration plan for 50 sites within two years. Train front end developers and publishers to ensure early and efficient adoption of new tools and platforms. Define quality assurance processes for DXP publishing. Provide solutions for continuous SEO optimization, including crawlability and page load speed on all devices. Identify needed tools to automate marketing intelligence, reporting and requirements output. Architect requirements for new software applications. Continuously enhance current applications to ensure practical and efficient usage. Oversee front end development required to maintain legacy publishing environments. Ensure projects contribute positively to the organization. Prove value via cost savings and/or revenue production. Manage on-time and below-budget delivery. Qualifications Include:. Bachelors degree from an accredited 4-year college or university. At least 8+ years of progressively responsible experience in web publishing. 3+ years of experience managing and training people. Mastery of the following:. WordPress multisite, WP Custom Post Types, WP Elementor page builder, Git & Github, SCSS, JS, JSON REST APIs
Associated topics: algorithm, backend, back end, c++, c#, devops, java, python, software development engineer, software programmer
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